POST-PANDEMIC IMPACT ON HOTEL OCCUPANCY IN THE VENEZUELAN PRIVATE SECTOR, CHALLENGES AND OPPORTUNITIES FOR HOSPITALITY SERVICES
DOI:
https://doi.org/10.57063/ricay.v4i2.185Keywords:
Post-pandemic, hotel occupancy, challenges, opportunities, hospitality service.Abstract
The research aimed to analyze the post-pandemic impact on the Venezuelan private sector's hotel occupancy rate, as well as its challenges and opportunities for hospitality services. A mixed-approach field study was conducted, with a descriptive level and content analysis of secondary data generated by the Basic Statistics Program of the National Federation of Hotels of Venezuela (FENAHOVEN). Data corresponding to the post-pandemic period, from May 2021 to May 2025, was considered for the study. The results indicate that private sector hotel occupancy has remained at an average of 31% in the post-pandemic period. This appears to be a temporary step in a gradual evolution that will only be tangible through hard work, agreements, shared effort, alliances, and sector competitiveness. It is concluded that tourism development in Venezuela has always been considered a potential sector to be exploited, potentially accounting for a significant percentage of the Venezuelan economy's gross domestic product. For this reason, the hotel subsector and its professional training should not be neglected, as a fundamental segment to boost national tourism
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El turismo es más que una industria en el Caribe; es una forma de vida, una columna vertebral económica y, para muchos, un boleto para salir de la pobreza. Según el Consejo Mundial de Viajes y Turismo, el turismo aportó un promedio del 11,4 por ciento al PIB de la región en 2023 y generó más de 2,75 millones de empleos, lo que representa el 15,1 por ciento del empleo total en el Caribe (Llovet et al., 2025).
El mercadeo en muchos hoteles ha estado enfocado en las redes sociales y plataformas colaborativas, ofreciendo habitaciones en los dispositivos telefónicos inteligentes, donde se pueden ubicar ofertas interesantes en regiones como la Isla de Margarita o las playas del Estado Falcón (Vieira, 2024).
En el dinámico y competitivo mundo de la industria hotelera, las estrategias desempeñan un papel fundamental a la hora de liberar todo el potencial de los hoteles (Shabankareh et al., 2025).
